Kraft Foods recently announced that beginning this fall, all of its Maxwell House brands of coffee (except instant and Master Blend) will be 100% arabica beans rather than a blend of arabica and robusta.
Robusta is the lower quality coffee species often used in cheaper coffees and blends. Robusta is able to grow at lower elevations and hotter temperatures
than arabica, and is typically grown in sun. The biggest source of
robusta is Asia, mostly Vietnam. Typically, getting any of the big corporate coffee roasters to admit they use robusta and/or how much or where it comes from is like pulling teeth. In a response to Kraft's move, Proctor & Gamble offered that it will continue to use robusta in its Folger's brand and Massimo Zanetti Beverage USA will keep on using robusta in Chock Full o' Nuts. Now we know.
Aucun commentaire:
Enregistrer un commentaire