The idea of the Gold Cup Programme, from the Speciality Coffee Association of Europe, is that caterers which meet the standard will be able to display a quality badge. So-called "brewmasters" will train, test, and certify a caterer to display the Gold Cup and will follow up with twice-yearly audits, very similar to the Tea Guild's certification.
As Drewry Pearson, managing director of Marco Beverage Systems, says: "The objective of the Gold Cup will be good, filtered coffee and consistent high standards."
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