lundi 20 août 2007

Tata Coffee eyes Russia

Tata Coffee eyes Russia


Calcutta, Aug. 9: Tata Coffee is exploring the possibility of a joint venture in Russia and CIS countries for soluble coffee.

Analysts predict that the market for coffee in Russia will grow to become as big as western Europe and the US.

Spain’s Seda Solubles and Switzerland’s Alma Foods already have tieups with local companies in Russia.

Tata Coffee is on the look-out for joint venture partners in eastern Europe but for mature markets such as western Europe and the US, it will take the acquisition route.

“In Russia and CIS countries, our largest export market, we are exploring joint venture tieups. However, we are yet to start talking to potential partners.

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