On-the-Go Beverage System Grabs National Exposure in 7-Elevens

clipped from www.sdbj.com The fortunes of Javo Beverage Co. Inc. got a major caffeine jolt — figuratively speaking — when the Vista-based manufacturer of coffee- and tea-based dispensed drinks sealed an expansion deal with 7-Eleven. The agreement, announced in July, expands Javo’s iced-coffee program from 500 locations in the Northeast to most stores in 7-Eleven’s 7,100 U.S. system. It means national exposure for Javo on both coasts. The convenience chain has a long history of rolling out popular beverages, and seems to have been a barometer for the evolving tastes of a thirsty public. Consider these tidbits: • 7-Eleven first tested coffee by the cup in its East Coast stores in the mid-’60s. Today, it pours more than 1 million cups of hot coffee each day — equal to 10,000 pots of coffee every hour of every day of the year.